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A reception study of machine translated subtitles for MOOCs

Hu, Ke, O'Brien, Sharon orcid logoORCID: 0000-0003-4864-5986 and Kenny, Dorothy orcid logoORCID: 0000-0002-4793-9256 (2019) A reception study of machine translated subtitles for MOOCs. Perspectives: Studies in Translatology, 28 (4). ISSN 1479-0726

Abstract
As access has grown to online courses in the form of MOOCs (Massive Open Online Courses), the language barrier has become an important issue for users worldwide. Machine translation (MT) appears to offer an alternative or complementary solution to existing forms of MOOC translation. Very little attention has been paid, however, to the use and utility of MT for MOOC content. The main goal of this research is to test the impact machine-translated subtitles have on Chinese viewers’ reception of MOOC content. We are interested in whether there is any difference between viewers’ reception of raw machine-translated subtitles as opposed to fully post-edited machine-translated (PEMT) subtitles and human-translated (HT) subtitles. Based on an eye-tracking experiment conducted at two Chinese universities and survey methods, we show that participants who were offered full PEMT subtitles scored better overall on our reception metrics than those who were offered raw MT subtitles. HT subtitles, on the other hand, did not necessarily lead to better reception as expected; in contrast, the participants who were offered HT subtitles performed the worst in some of our reception metrics.
Metadata
Item Type:Article (Published)
Refereed:Yes
Uncontrolled Keywords:post-editing; subtitles; reception; MOOC
Subjects:Computer Science > Machine translating
Humanities > Translating and interpreting
DCU Faculties and Centres:DCU Faculties and Schools > Faculty of Humanities and Social Science > School of Applied Language and Intercultural Studies
Research Initiatives and Centres > ADAPT
Publisher:Multilingual Matters & Channel View Publications
Official URL:https://doi.org/10.1080/0907676X.2019.1595069
Copyright Information:©2019 Routledge (Taylor & Francis)
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 3.0 License. View License
ID Code:23515
Deposited On:17 Jul 2019 12:11 by Ke Hu . Last Modified 08 Sep 2020 03:30
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