Items where Subject is "Marketing"

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Number of items at this level: 50.

Article

Robbins, Peter ORCID: 0000-0002-5223-7718 and Fu, Na ORCID: 0000-0003-2507-0585 (2022) Blind faith or hard evidence? Exploring the indirect performance impact of design thinking practices in R&D. R&D Management, 52 (4). pp. 704-19. ISSN 1467-9310

Sengupta, Pooja ORCID: 0000-0002-7859-2435, Biswas, Baidyanath ORCID: 0000-0002-0609-3530, Kumar, Ajay, Shankar, Ravi and Gupta, Shivam (2021) Examining the predictors of successful Airbnb bookings with Hurdle models: evidence from Europe, Australia, USA and Asia-Pacific cities. Journal of Business Research, 137 . pp. 538-554. ISSN 0148-2963

Sinclair, Gary ORCID: 0000-0002-2181-7736 and Tinson, Julie (2021) Music and well-being: a transformative consumer research perspective. Journal of Marketing Management, 37 (15/16). pp. 1605-1623. ISSN 0267-257X

Tinson, Julie, Sinclair, Gary ORCID: 0000-0002-2181-7736 and Gordon, Ross ORCID: 0000-0003-1034-8695 (2021) How value is disrupted in football fandom, and how fans respond. European Sport Management Quarterly, 23 (2). pp. 411-428. ISSN 1618-4742

Nie, Dongyun ORCID: 0000-0003-3109-5762, Cappellari, Paolo and Roantree, Mark ORCID: 0000-0002-1329-2570 (2020) A methodology for classification and validation of customer datasets. Journal of Business & Industrial Marketing, 36 (5). pp. 821-833. ISSN 0885-8624

Lynn, Theo ORCID: 0000-0001-9284-7580, Rosati, Pierangelo ORCID: 0000-0002-6070-0426 and Nair, Binesh (2020) Calculated vs. ad hoc publics in the# Brexit discourse on Twitter and the role of business actors. Information, 11 (9). ISSN 2078-2489

Liang, Xiaoning ORCID: 0000-0001-9475-6092 and Gao, Yuhui ORCID: 0000-0002-0449-4170 (2020) Marketing performance measurement systems and firm performance: are marketing capabilities the missing links? European Journal of Marketing, 54 (4). pp. 885-907. ISSN 0309-0566

Campbell, Norah ORCID: 0000-0002-8563-6459, Sinclair, Gary ORCID: 0000-0002-2181-7736 and Browne, Sarah ORCID: 0000-0002-0926-0963 (2019) Preparing for a world without markets: legitimising strategies of preppers. Journal of Marketing Management, 35 (9-10). pp. 798-817. ISSN 0267-257X

Sinclair, Gary ORCID: 0000-0002-2181-7736 and Saren, Mike (2019) Guest editorial: marketing and music in an age of digital reproduction. European Journal of Marketing, 53 (3). pp. 402-411. ISSN 0309-0566

Sinclair, Gary ORCID: 0000-0002-2181-7736, Tinson, Julie and Dolan, Paddy ORCID: 0000-0002-0086-8382 (2019) Music in the time-spectrum: routines, spaces and emotional experience. Leisure Studies, 38 (4). pp. 509-522. ISSN 0261-4367

McQuillan, Deirdre, Sharkey Scott, Pamela and Mangematin, Vincent (2018) From outsider to insider: how creative professional service firms internationalise. International Marketing Review, 35 (5). pp. 869-888. ISSN 0265-1335

Curry, Neil and Gao, Yuhui (2012) Low cost airlines - a new customer relationship? an analysis of service quality, service satisfaction and customer loyalty in a low cost setting. Services Marketing Quarterly, 33 (2). pp. 104-118. ISSN 1533-2969

Mattimoe, Ruth ORCID: 0000-0003-3744-779X and Seal, Will (2011) Pricing in a service sector context: Accounting and marketing logics in Irish hotel industry. European Accounting Review, 20 (2). pp. 355-388. ISSN 0963-8180

Wang, Xiaoxia and Gao, Yuhui ORCID: 0000-0002-0449-4170 (2010) Irish consumers' perception of Chinese brands and how to improve the "Made in China" image. Journal of Asia Business Studies, 4 (2). pp. 80-85. ISSN 1558-7894

Gao, Yuhui ORCID: 0000-0002-0449-4170 (2010) Measuring marketing performance: a review and a framework. The Marketing Review, 10 (1). pp. 25-40. ISSN 1469-347X

Dunne, Siobhán (2008) The Irish Research electronic Library initiative – levelling the playing field? Library Management, 29 (8). pp. 757-769. ISSN 0143-5124

Gao, Yuhui and Bradley, Frank (2007) Engendering a market orientation: exploring the invisible role of leaders’ personal values. Journal of Strategic Marketing, 15 (2-3). pp. 79-89. ISSN 0965-254X

Geiger, Susi and Martin, Shane G. (1999) The internet as a relationship marketing tool - some evidence from Irish companies. Irish Marketing Review, 12 (2). ISSN 0790-7362

Thesis

Nie, Dongyun (2020) Classification of linked historical data to calculate customer lifetime value. PhD thesis, Dublin City University.

Wu, Szu-Hsin (2020) Emotional customer experience and value co-creation in the hospitality industry: insights from customers and managers. PhD thesis, Dublin City University.

Leahy, Patrick F. (2020) Implementation of the marketing concept as a vehicle for reform towards a community orientation in policing. PhD thesis, Dublin City University.

Kearns, Colm (2019) Three Ireland, two teams, one nation: an exploration of sport sponsorship and digital cultural nationalism. PhD thesis, Dublin City University.

Liang, Xiaoning (2017) Examining the effects of marketing performance measurement systems on firm Performance through the Lens of marketing capabilities: A mixed methods study of Irish firms. PhD thesis, Dublin City University.

Jaramillo, Artemisa (2016) Hypervideo meets product placement: a study of product placement and its recall and recognition effects in interactive digital music video. PhD thesis, Dublin City University.

Healy, Jason C. (2012) A grounded theory of football fan community identity and co-production: Consumer roles in brand culture, meaning, and value co-creation in virtual communities. PhD thesis, Dublin City University.

Boehm, Diana Nadine (2012) Collaborative networks for scientific knowledge commercialisation: A science-to-business marketing approach. PhD thesis, Dublin City University.

Wang, Shuo (2011) Strategic decision-making of Chinese managers on corporate social responsibility issues: A policy-capturing study. PhD thesis, Dublin City University.

Richardson, Brendan (2007) Consumption outside the market: an ethnography of consumer resistance among football fans. PhD thesis, Dublin City University.

O'Neill, Maurice W (2000) An exploration of structural material choice processes in Irish residential construction. Master of Business Studies thesis, Dublin City University.

Robbins, Peter ORCID: 0000-0002-5223-7718 (2000) Environmental consumerism and its capacity to confer competitive advantage to producers & distributors of specific FMCG brands in Ireland. Master of Business Studies thesis, Dublin City University.

Sherlock, Roger (1999) The switch drug phenomenon: a phenomenological inquiry into the role of nicotine replacement therapy in smoking cessation behaviour. Master of Business Studies thesis, Dublin City University.

O'Toole, Carol (1997) An investigation of the marketing of personal financial services organisations in the Republic of Ireland, with particular reference to the changing role of women in Irish society. PhD thesis, Dublin City University.

Kane, Orla (1997) The nature of evolution and change of the marketing channel and selected segments of the market in the personal computer industry in Ireland. Master of Business Studies thesis, Dublin City University.

Ennis, Sean (1997) Towards an understanding of marketing planning practices in indigenous small firms in the electronics sector in the republic of Ireland. PhD thesis, Dublin City University.

Samuels, Abigail Melanie (1995) An investigation into the factors associated with the success or failure of new products in the Irish food market. Master of Business Studies thesis, Dublin City University.

Kennedy, Íde (1995) Evaluating the advertiser-advertising agency relationship. Master of Business Studies thesis, Dublin City University.

Gavaghan, J. Cyril (1995) The quality of industrial sales performance and its contribution to the success of firms in the Republic of Ireland. Master of Business Studies thesis, Dublin City University.

Moorhead, Lorna (1994) Towards an integrative approach to IMS: the case of Central and Eastern Europe. Master of Business Studies thesis, Dublin City University.

O'Shea, Josephine Ann (1994) Towards quality in marketing: a small firm context. Master of Business Studies thesis, Dublin City University.

Mitchell, Malcolm (1993) The marketing of tourism services in Ireland as represented by the hotel and catering industries. Master of Business Studies thesis, Dublin City University.

Carpenter, Marie (1993) The marketing strategies of banks to small businesses in the Republic of Ireland with particular reference to the determinants and impact of service quality. PhD thesis, Dublin City University.

O'Connor, Ciara (1991) Pre-testing advertisements for effectiveness of communication. Master of Business Studies thesis, Dublin City University.

Conference or Workshop Item

Kenny, David ORCID: 0000-0002-3043-6724, Lynn, Theo ORCID: 0000-0001-9284-7580 and Sinclair, Gary ORCID: 0000-0002-2181-7736 (2022) From clear to dark: the social media platform anonymity continuum. In: DIGITAL 2022, Advances on Societal Digital Transformation, 13-17 Nov 2022, Valencia, Spain. ISBN 978-1-68558-014-8

Kenny, David, Fox, Grace ORCID: 0000-0003-1392-6833, Sinclair, Gary ORCID: 0000-0002-2181-7736 and Lynn, Theo ORCID: 0000-0001-9284-7580 (2021) The antecedents and consequences of legitimate corporate participation in the DarkNet: a preliminary model. In: 54th Hawaii International Conference on System Sciences 2021, 5-8th Jan 2021, Grand Wailea, Maui, Hawaii (Online). ISBN 978-0-9981331-4-0

Cirqueira, Douglas ORCID: 0000-0002-1283-0453, Almeida, Fernando, Cakir, Gültekin ORCID: 0000-0001-9715-7167, Jacob, Antonio ORCID: 0000-0002-9415-7265, Lobato, Fabio ORCID: 0000-0002-6282-0368, Bezbradica, Marija ORCID: 0000-0001-9366-5113 and Helfert, Markus ORCID: 0000-0001-6546-6408 (2020) Explainable sentiment analysis application for social media crisis management in retail. In: 4th International Conference on Computer-Human Interaction Research and Applications - Volume 1: WUDESHI-DR, 5-6 Nov 2020, Budapest, Hungry (Online). ISBN 978-989-758-480-0

Iftikhar, Rehan, Pourzolfaghar, Zohreh ORCID: 0000-0001-8282-7260 and Helfert, Markus ORCID: 0000-0001-6546-6408 (2019) Omnichannel value chain: mapping digital technologies for channel integration activities. In: Information Systems Development: Information Systems Beyond 2020, 28-30 Aug 2019, Toulon, France.

Smeaton, Alan F. ORCID: 0000-0003-1028-8389, McGuinness, Kevin ORCID: 0000-0003-1336-6477, Gurrin, Cathal ORCID: 0000-0003-2903-3968, Zhou, Jiang ORCID: 0000-0002-3067-8512, O'Connor, Noel E. ORCID: 0000-0002-4033-9135, Wang, Peng, Davis, Brian ORCID: 0000-0003-1336-6477, Azevedo, Lucas, Freitas, Andre, Signal, Louise N. ORCID: 0000-0003-4715-6718, Smith, Moira ORCID: 0000-0003-2085-7522, Stanley, James, Barr, Michelle, Chambers, Tim and Ní Mhurchú, Cliona ORCID: 0000-0002-1144-9167 (2016) Semantic indexing of wearable camera images: kids’cam concepts. In: Proceedings of the 2016 ACM workshop on Vision and Language Integration Meets Multimedia Fusion, 16 Oct 2016, Amsterdam, the Netherlands. ISBN 978-1-4503-4519-4/16/10

Lynn, Theo ORCID: 0000-0001-9284-7580, Muzellec, Laurent and Bruton, Neil (2010) Justifying institutional investment in OER development: OERs as marketing vehicle. In: Open Ed 2010 - 7th Annual Open Education Conference, 2-4 November 2010, Barcelona, Spain.

Monograph

Cowley-Cunningham, Michelle ORCID: 0000-0002-1997-6009, Rogers, Elaine ORCID: 0009-0009-8091-3267 and Carey, Alexis ORCID: 0000-0002-6663-567X (2023) The Psychological Society of Ireland’s (PSI) response to the call from the United Nations (UN) Committee on the Rights of the Child: Draft General Comment No. 26. Calls for comment on the draft general comment on children’s rights and the environment with a special focus on climate change. Policy Report. Psychological Society of Ireland.

Working Paper

de Burca, Seán and McLoughlin, Damien (1996) The grounded theory alternative in business network research. DCU Business School Research Paper Series. (Paper No. 4). Dublin City University Business School, Ireland. ISSN: 1393-290X