This paper addresses a gap in the literature by providing reflective and critical insights into the experiences of two PhD qualitative studies which adopted different approaches to data analysis. We first consider how the two PhD studies unfolded before discussing the motivations, challenges and benefits of choosing either a technological (NVivo) or manual approach to qualitative data analysis. The paper contributes to the limited literature which has explored the comparative experiences of those undertaking qualitative data analysis using different approaches. It aims to add insights into how researchers conduct qualitative data analysis using different approaches and the lessons learnt.