Data is becoming one of the world’s most valuable resources and it is suggested that those who own the data will own the future. However, despite data being an important asset, data owners struggle to assess its value. Some recent pioneer works have led to an increased awareness of the necessity for measuring data value. They have also put forward some simple but engaging survey-based methods to help with the first-level data assessment in an organisation. However, these methods are manual and they depend on the costly input of domain experts. In this paper, we propose to extend the manual survey-based approaches with additional metrics and dimensions derived from the evolving literature on data value dimensions and tailored specifically for our use case study. We also developed an automatic, metric-based data value assessment approach that (i) automatically quantifies the business value of data in Relational Databases (RDB), and (ii) provides a scoring method that facilitates the ranking and extraction of the most valuable RDB tables. We evaluate our proposed approach on a real-world RDB database from a small online retailer (MyVolts) and show in our experimental study that the data value assessments made by our automated system match those expressed by the domain expert approach.