This article examines the print culture of the Irish nationalist youth organisation Na Fianna Éireann by using the 1914 publication Nodlaig na bhFiann (The Fianna Christmas) and the ensuing monthly paper Fianna (1915-16) as a case study. Edited by Percy Reynolds (1895-1983) and Patsy O’Connor (c.1897-1915), two enterprising members in their late teens, these publications are viewed within the wider contexts of the expansion of the Fianna circa 1914 and the growth of literary consumerism. This article also demonstrates the important role that uniformed youth groups could play in fostering their members’ development of practical skills and foundation of future careers. These two publications were likely the first business venture of Reynolds who went on to a notable career as an accountant, company director, and racehorse owner and breeder. In contrast, O’Connor’s premature death may have resulted indirectly from a head injury sustained while administering first aid during the 1913 Dublin Lockout.