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Argumentation, relevance theory and persuasion: an analysis of onomatopoeia in Japanese publications using manga stylistics

Rohan, Olivia, Sasamoto, Ryoko orcid logoORCID: 0000-0002-1644-6897 and Jackson, Rebecca (2018) Argumentation, relevance theory and persuasion: an analysis of onomatopoeia in Japanese publications using manga stylistics. International Review of Pragmatics, 10 (2). pp. 219-242. ISSN 1877-3095

Abstract
This paper presents an application of Relevance Theory (Sperber and Wilson, 1995) to pictures by studying the role that weak implicatures may play in the persuasiveness of multimodal argumentative discourse. We take a relevance-theoretic approach to the discussion of visual and multimodal argumentation with a particular focus on the role of onomatopoeia. To examine the possible mechanism by which persuasion operates through onomatopoeia, we analyse a corpus of Japanese-style comics (manga), where visuals and verbal text interact to convey onomatopoeia. We argue that the use of onomatopoeia in manga contributes to the recovery of weak implicatures which, in turn, helps to reinforce the persuasiveness of the communicated messages in the examples analysed.
Metadata
Item Type:Article (Published)
Refereed:Yes
Uncontrolled Keywords:onomatopoeia; the showing-saying continuum; impressions; multimodality; manga; relevance
Subjects:Humanities > Japanese language
Humanities > Language
Humanities > Linguistics
DCU Faculties and Centres:DCU Faculties and Schools > Faculty of Humanities and Social Science > School of Applied Language and Intercultural Studies
Research Initiatives and Centres > Centre for Translation and Textual Studies (CTTS)
Publisher:Brill Academic Publishers
Official URL:https://dx.doi.org/10.1163/18773109-01002005
Copyright Information:© 2018 The Author. Open Access
Use License:This item is licensed under a Creative Commons Attribution-NonCommercial-Share Alike 3.0 License. View License
ID Code:26629
Deposited On:20 Jan 2022 10:44 by Ryoko Sasamoto . Last Modified 26 Jan 2022 12:51
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