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Calculated vs. ad hoc publics in the# Brexit discourse on Twitter and the role of business actors

Lynn, Theo orcid logoORCID: 0000-0001-9284-7580, Rosati, Pierangelo orcid logoORCID: 0000-0002-6070-0426 and Nair, Binesh (2020) Calculated vs. ad hoc publics in the# Brexit discourse on Twitter and the role of business actors. Information, 11 (9). ISSN 2078-2489

Abstract
Mobilization theory posits that social media gives a voice to non-traditional actors in socio-political discourse. This study uses network analytics to understand the underlying structure of the Brexit discourse and whether the main sub-networks identify new publics and influencers in political participation, and specifically industry stakeholders. Content analytics and peak detection analysis are used to provide greater explanatory values to the organizing themes for these sub-networks. Our findings suggest that the Brexit discourse on Twitter can be largely explained by calculated publics organized around the two campaigns and political parties. Ad hoc communities were identified based on (i) the media, (ii) geo-location, and (iii) the US presidential election. Other than the media, significant sub-communities did not form around industry as whole or around individual sectors or leaders. Participation by business accounts in the Twitter discourse had limited impact.
Metadata
Item Type:Article (Published)
Refereed:Yes
Additional Information:Article number: 435
Uncontrolled Keywords:social media; Brexit; mobilization theory; normalization theory; network analytics
Subjects:Business > Commerce
Business > Marketing
DCU Faculties and Centres:DCU Faculties and Schools > DCU Business School
Research Initiatives and Centres > Irish Centre for Cloud Computing and Commerce (IC4)
Publisher:MDPI
Official URL:https://dx.doi.org/10.3390/info11090435
Copyright Information:© The Authors. Open Access (CC-BY-4.0)
Funders:Irish Institute of Digital Business, Irish Centre for Cloud Computing and Commerce (IC4), an Enterprise Ireland/IDA technology centre.
ID Code:25943
Deposited On:02 Jun 2021 09:37 by Pierangelo Rosati . Last Modified 02 Jun 2021 09:37
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