Renehan, Damian ORCID: 0000-0003-2077-3791 and Efthymiou, Marina ORCID: 0000-0001-8611-5973 (2020) Transatlantic market competition between hybrid carrier and long-haul low-cost carrier business models. Journal of Aerospace Technology and Management, 12 . pp. 1-16. ISSN 1984-9648
Abstract
Long-haul low-cost carrier (LHLC) business models are generating considerable interest from the aviation practitioners
and academics. Despite the high interest for the LHLC business model, only few have compared the LHLC business model to
hybrid carrier business model and studied how airlines can compete with LHLCs. This paper analyses the differences of hybrid and
long-haul low-cost carrier models and shows how Aer Lingus airlines has secured its dominant position in the Irish–US market.
Product comparison with the help of in-depth interviews with key aviation practitioners as well as secondary data about the capacity
and demand of the two carriers in question proves the differences between the two models. Porter five forces model provides an
overview of the external competitive environment where the airlines in question operate. The research concluded that the hybrid and
long-haul low-cost business model characteristics have many similarities, but also significant differences. It was also discovered that
LHLC lack capacity and frequency as well as feeder traffic are very important elements for the transatlantic market. Robust route
network including interline traffic and low operating cost, elements present in the hybrid airline business model, ensure profitability
Metadata
Item Type: | Article (Published) |
---|---|
Refereed: | Yes |
Additional Information: | Article Number: 1820 |
Uncontrolled Keywords: | Long-haul low-cost; Hybrid airlines; Transatlantic flights; Airline competition; Airline business models |
Subjects: | UNSPECIFIED |
DCU Faculties and Centres: | DCU Faculties and Schools > DCU Business School |
Publisher: | Instituto de Aeronautica e Espaco (I A E) |
Official URL: | https://dx.doi.org/10.5028/jatm.v12.1110 |
Copyright Information: | 2020 The Authors. Open Access |
Funders: | Fundação Conrado Wessel |
ID Code: | 25612 |
Deposited On: | 15 Mar 2021 17:47 by Marina Efthymiou . Last Modified 15 Mar 2021 17:47 |
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