In an industrial context all process models require a certain amount of tailoring to fit to the business environment of any specific organization in which the model is to be deployed. Process models should therefore be accompanied by tailoring guidelines and approaches to assist with strategic and operational goal alignment that support their use in industry. This paper explores shortcomings of process improvement and the existing process models, suggesting that a more holistic approach should be taken to process improvement in the modern organization. The paper provides an overview of systems thinking and the Cynefin framework that organizations can use to detect the characteristics of the domain in which they are operate. Knowing their domain helps the organization realize the amount of tailoring and goal alignment necessary to benefit from implementing process model guidance.