This paper explores the value of Agile Coaching for companies adopting agile methods.in order to assist those who are adopting agile methods to decide on using or not using an Agile Coach by examining the value they can bring to companies adopting agile methods. In our research we surveyed three distinct groups: companies that used an Agile Coach for agile adoption, companies that adopted agile on their own and Agile Coaches themselves without the help of an Agile Coach. The data collected indicates that Agile Coaches can bring numerous benefits to companies, which in fact exceed the financial costs of using an Agile Coach. Therefore we suggest that there is financial value in using an Agile Coach for agile adoption, which is represented by faster return on investment (ROI) on the change.