Cloud computing will see a increasing demand for end-user customisation and personalisation of multi-tenant cloud service offerings. Combined with an identified need to address QoS and governance aspects in cloud computing, a need to provide user-customised QoS and governance policy management and monitoring as part of an SLA management infrastructure for clouds arises. We propose a user-customisable policy definition solution that can be enforced in multi-tenant cloud offerings through an automated instrumentation and monitoring technique. We in particular allow service processes that are run by cloud and SaaS providers to be made policy-aware in a transparent way.