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The attitudes of university students towards a feminine style of internet language in email: a quantitative study in the south of China

Zhang, Qi orcid logoORCID: 0000-0002-1061-4036 (2014) The attitudes of university students towards a feminine style of internet language in email: a quantitative study in the south of China. Journal of the British Association for Chinese Studies, 4 . pp. 1-27. ISSN 2048-0601

Abstract
This study focuses on the feminine language style widely used on the Internet by the younger generation in China at the present time and investigates the attitudes of 211 university students with respect to three emails employing different levels of feminine Internet language:minimally feminine Internet language (MiL), moderately feminine Internet language (MoL) and highly feminine Internet language (HiL). The results show that the informants held positive attitudes towards HiL, especially in terms of solidarity, whereas MiL was evaluated comparatively highly in terms of status. The social variable of gender had no impact on the positive evaluation of HiL, which provides grounds for suggesting that the younger Chinese generation is likely to accept and adopt feminine style Internet language, regardless of their own gender.
Metadata
Item Type:Article (Published)
Refereed:Yes
Uncontrolled Keywords:feminine; Internet language; status; solidarity
Subjects:Humanities > Linguistics
Social Sciences > Gender
DCU Faculties and Centres:DCU Faculties and Schools > Faculty of Humanities and Social Science > School of Applied Language and Intercultural Studies
Research Initiatives and Centres > Centre for Translation and Textual Studies (CTTS)
Publisher:British Association for Chinese Studies
Official URL:https://bjocs.site/index.php/bjocs/issue/view/9/7
Copyright Information:© 2014 British Association for Chinese Studies.
ID Code:16374
Deposited On:23 Aug 2019 09:34 by Qi Zhang . Last Modified 23 Aug 2019 09:34
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