High-end networking applications such as Internet TV and software distribution have generated a demand for multicast protocols as an integral part of the network. This will allow such applications to support data dissemination to large groups of users in a scalable and reliable manner. Existing IP multicast protocols lack these features and also require state storage in the core of the network which is costly to implement. In this paper, we present a new multicast protocol referred to as MENU. It realises a scalable and a reliable multicast protocol model by pushing the tree building complexity to the edges of the network, thereby eliminating processing and state storage in the core of the network. The MENU protocol builds multicast support in the network using mobile agent based active network services, Netlets, and unicast addresses. The multicast delivery tree in MENU is a two level hierarchical structure where users are partitioned into client communities based on geographical proximity. Each client community in the network is treated as a single virtual destination for traffic from the server. Netlet based services referred to as hot spot delegates (HSDs) are deployed by servers at "hot spots" close to each client community. They function as virtual traffic destinations for the traffic from the server and also act as virtual source nodes for all users in the community. The source node feeds data to these distributed HSDs which in turn forward data to all downstream users through a locally constructed traffic delivery tree. It is shown through simulations that the resulting system provides an efficient means to incrementally build a source customisable secured multicast protocol which is both scalable and reliable. Furthermore, results show that MENU employs minimal processing and reduced state information in networks when compared to existing IP multicast protocols.